Every year in January, experts and creatives in the optics industry display their newest products at the Fairground Munich. As an international trade show for optics and design, opti represents the whole visual-optical spectrum!
As an international trade show for optics and design opti provides its professional audience the entire ophthalmic spectrum: In 2019, 631 exhibitors presented their products to 28.294 trade visitors.
opti presented a new format: the special opti SHOWCASE area provided a platform for a particular future-oriented topic - something specific so that the ideas can be implemented directly. The customer journey broke new ground with all stations where customers come into contact with you.
At opti 2019 we brought together what has long belonged together: the two established formats YES! and !HOT were expanding - and were merging to form the new YES independent design area.
opti presents the entire spectrum of optics ranging from frames, ophthalmic lenses, contact lenses and low-vision products to shop set-up, technical equipment, devices and much more.
In our new opti SHOWCASE area, we took you on the perfect customer journey in the optician's shop and made the new way of shopping a tangible experience.
In 2019 opti once again expanded its network by influencers of the fashion and eyewear industry. At the BLOGGER SPECTACLE, the bloggers selected the "top seven" of frame innovations and the coveted BLOGGER SPECTACLE award was also awarded.
