ABOUT opti

Every year in January, experts and creatives in the optics industry display their newest products. As an international trade show for optics and design, opti represents the whole visual-optical spectrum, from frames to lenses, contact lenses, low vision, shop fittings, and technical equipment. At the same time, opti offers a platform for product premieres for both international market leaders and start-ups alike.

The opti SHOWCASE is an interactive discovery area, which focused on the key topic corporate positioning for the industry. It looked to the future, offering new ideas and proposals.

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The season will be exciting: design legends such as Windsor and Browline glasses will celebrate their comeback, ultra-thin metal frames will be cleanly designed and two-tone glasses will show the 2020 Pantone colors (this article is available in German only).

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If you wanted to see how the designs of tomorrow look like, the opti BOXES were a must. Selected young designers and start-ups showed once again in 2020 how to interpret the world of looking good (and seeing well).

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In 2020 opti once again expanded its network by influencers of the fashion and eyewear industry. At the BLOGGER SPECTACLE, the bloggers have selected the "top seven" of frame innovations and presented the coveted BLOGGER SPECTACLE award.

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Here you find traffic information, plans and logos.

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opti 2020 again presented three great charity projects for eyewear fans and philanthropists!

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Whether trendy spots like the YES independent design area, the hot newcomers at opti BOXES or new products: opti 2020 showed the future of vision!

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As the international trade show for optics & design opti presents the entire spectrum of optics ranging from frames, ophthalmic lenses, contact lenses and low-vision products to shop set-up, technical equipment and devices.

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The future is digital! OPTIC 4.0 - Digital Solutions allowed opti to broaden the theme of digitalization in the optics sector and presented smart innovations and solutions for digitized business.

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