Address

GHM Gesellschaft für Handwerksmessen mbH
Paul-Wassermann-Str. 5
81829 Munich
kontakt@ghm.de
flag german
flag german

opti DATES UNTIL 2028

The dates for the next trade show have already been set. Don't miss out on the industry kick-off with its unique variety of visitors!

EXHIBITOR SECTION

opti positions itself as an essential platform for groundbreaking trends and innovations, offering exciting topics and interactive opportunities for industry players. Join us at opti from January 16 to January 18, 2026, to boost your visibility, expand your customer base, and gain valuable insights from the industry. 

FACTS & FIGURES OF opti 2025

21.105
Trade visitors
97%
of exhibitors are very satisfied with the visitor quality
330
Exhibitors
90 %
of exhibitors announced that they want to be back in 2026

With the new opti CONNECT digital platform, you have the opportunity to target your products to the right audience before, during and after a trade show. Find out more about the opportunities this platform offers you and how you can use it effectively.  

 

More

WHAT OUR EXHIBITORS AND ASSOCIATIONS SAY

"We are back for the first time in 5 years, which makes me personally very happy because I am a big fan of the trade show. The overall impression is very positive: As expected, Friday took a little while to get going, but on Saturday and Sunday the stand was full, the frequency was very good and we had many customer contacts and good discussions.
What inspires me personally is the joint action of the contact lens manufacturers, which we have supported from the very beginning. In my opinion, the idea of developing the market together - motivating opticians to fit contact lenses and thus increase penetration and not just increase their own slice of the cake, but the cake as a whole - is the right approach. This idea, which was born out of the SPECTARIS contact lens circle and then driven forward by GHM, especially Cathleen Kabashi personally, is a good example of how co-operation between contact lens manufacturers can work. In my view, the collaboration was very co-operative and in a certain sense based on solidarity. And I believe that we have found a good concept. Now we are excited and waiting to see what the results of the shared space will be, basically a positive impression from our side."

Jan Thore Föhrenbach, Cluster Franchise Head Vision Care, Alcon DACH

"opti 2025 was a successful event for us and a good start to the new year. We had many constructive discussions, further strengthened existing customer relationships and made valuable new contacts. Our expectations in terms of sales were met. The positive atmosphere at the trade show and the great interest in innovative solutions show us that the industry is on a promising path. We are optimistic about the future - both for our company and the industry as well as for opti as the central platform for ophthalmic optics."

Thomas Smits, Managing Director Silhouette Germany and Switzerland

"This year's opti is once again extremely interesting – both for EssilorLuxottica and for the industry as a whole. This is where we meet our partners and at the same time make new contacts for future collaboration. No question – there are other trade fairs in Europe, such as MIDO or SILMO, but opti is absolutely important for us as a national trade show focussing on the DACH region. And we also reach an international market here.
We are particularly pleased that our experts at the opti MYOPIA HUB will be able to present trade visitors with Essilor Stellest, an evidence-based solution and opportunity to actively counteract the development of myopia in children and adolescents.
We presented exciting innovations in the EssilorLuxottica area and experienced a large number of visitors from the very first minute. We personally invited opticians, and they accepted the invitation to discover our innovation Nuance Audio – the world's first hearing aid glasses – which is celebrating its premiere here at opti and will also be available in Germany from the middle of this year. Another innovation at the trade show is AI functions, which will be available from the second quarter for Ray-Ban Meta will be unlocked. We can also tease a very special anniversary here: 50 years of Oakley.
For us, opti was a complete success and we are very satisfied with this special trade show and the great response to our innovations."

Andrea Mazzo, General Manager EssilorLuxottica Wholesale Germany

"We are super happy the opti team involved the VDCO Young in the design of the opti NEXT GENERATION HUB. The consistently positive feedback motivates us to continue on this path of joint dialogue. In addition, opti was the ideal place for VDCO Young to promote dialogue and make new contacts. Thanks to Cathleen Kabashi and Julia Hofmann for their great support!"

Markus Schuldt, B.Sc. Optometry

"Once again, we had an excellent cooperation with opti and a great stand. My team was highly motivated, we achieved great sales and say: best opti ever for Zeiss!"

Christoph Hinnenberg, Managing Director of Carl Zeiss Vision GmbH

"In my opinion, opti was a complete success. GHM has kept its promise and exciting new formats have emerged. We received consistently positive feedback from our customers. Hall 4 in particular was very busy and we received a lot of positive feedback from the industry - both from the glass industry and from smaller companies. The appliance sector in particular is experiencing a slight upturn, as customers are showing more willingness to invest again. Also the general feedback from industry partners confirms this: Munich and opti are the place to be. We want to continue to invest and see opti as an important communication platform for our customers."

Mirjam Rösch, Chair of Consumer Optics, industry association SPECTARIS

"Once again this year, opti played a key role in bringing the industry together and providing important impetus. At our opti CAFÈ powered by ZVA, the rush for the popular poffertjes was great and the ZVA was, as usual, a contact point for discussions and information on topics that are currently of interest to opticians. Every year, the encounters at the stand provide us with valuable insights into the current needs and wishes of the industry."

Christian Müller, President of the Central Association of Opticians and Optometrists (ZVA)

Write your success story at opti 2026! Make international industry contacts, inspire a specialist audience and present your innovations at the leading trade show for optics and design. Fill out the form and start planning your trade show appearance today!

Request registration documents now

Have you already exhibited at opti and would like to be there again in 2026?  

In a few weeks, you will be able to log in to the digital exhibitor portal with your existing access data and start planning your trade fair presence.  

As soon as the 2026 exhibitor portal is online, it will be linked here, as will the updated step-by-step guide

To the exhibitor portal

Trade show planning made easy: topics such as FAQs and the official timetable have been collected here. So nothing stands in the way of you planning your appearance at opti.

 

More information

You will find all the information about your registration, your advantages and more in our Quick Guide. Curious to find out more? Find out more here:

More

Whether it's the conditions of participation, traffic guidelines or logos - here you will find all the relevant documents for you in one place.

 

Download

Do you have questions about your trade show appearance or need support with planning? The opti team will be happy to help you.

 

To the contact page

OUR PARTNERS

In co-operation with our partners we make opti an unforgettable trade show.

 

  • Drucken
  • Nach oben