GHM Gesellschaft für Handwerksmessen mbH
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opti CONNECT: The 365-day platform


opti is the place where market leaders and start-ups from the ophthalmic optics industry come together with an international trade audience. Experience the unique atmosphere for yourself at opti 2025 from 31 January to 2 February 2025 in Munich. All relevant information for you as a visitor, from highlights to the programme, can be found here. 

of visitors rate opti as good, very good and excellent
of visitors recommend the opti more
of visitors will be back at opti 2025
Feeling excited & inspired by opti


"opti has been very positive for Sea2see. German opticians understand the sustainable path Sea2see started six years ago and thanks to them we are generating a change in this industry. More than 1,000 of them already promote our value in Germany. I am pleased to be a reference sustainable brand today in the market and looking forward to inspiring more. Congrats on the great initiative of creating a sustainable hub, that’s how positive impact is generated."

François van den Abeele, Founder & CEO Sea2see Eyewear

"We traveled to opti to learn: we wanted to present our collection and get feedback on our patented hinge and our models. The fact that we received so much wonderful feedback on our collection over the three days, had many interesting conversations with potential customers, were able to discuss technical issues with other product designers and exchange ideas about the latest technologies – and even got to travel back to Bern with the opti BOX Award in our pocket, exceeds all our expectations!"

Silvia Nadenbousch and Simon Krähenbühl, Co-Founder LARS Brillen

"The sales per person that our sales force was able to achieve at opti 2023 is very satisfactory. Thanks to our adapted stand concept, we managed to optimally absorb the visitor frequency in Munich. ESCHENBACH's participation at opti 2023 was thus a success!"

Karsten Möhrer, Eyewear Sales Director at Eschenbach Optik

"„opti 2023? Fantastic! Awesome! The trade fair was outstandingly successful for us. As Hecht Kontaktlinsen, we agreed from the start that we would like to be present again in January. Whether customers, industry partners, universities, or new market players – opti is the optimal and most important platform for us to maintain personal contacts. We are even more pleased that the response was so phenomenal!“"

Mario Rehnert, Head of Marketing at Hecht Kontaktlinsen GmbH

"opti 2023 showed that opticians and optometrists want this trade show in Munich at exactly that time of the year. The order volume for us was very good and thus the trade fair has proven to be an optimal start to the year. The decisive factor for us in this positive assessment is the crowd of opticians, making the journey to Munich in large numbers."

Werner Paletschek, Managing Director of OWP Brillen GmbH

"Viva opti! The curiosity of many visitors and the returned longing for networking have prevailed. We are all returning home now in great spirits with some interesting novelties, trends, lectures, encounters, and a few pleasing orders in our luggage. We are looking forward to an intensive dialogue with each other in the upcoming months; we all feel a strong commitment to opti."

Mirjam Rösch, Chair Consumer Optics, SPECTARIS

opti 2024 also had many highlights in store for visitors: from the opti BOX AWARD to the opti INNOVATION AREA, visitors were able to experience something, learn new things and make important contacts in every hall  


All highlights 2024

The focus topics at opti show the most important trends in the industry - from myopia management to health and eyewear trends. Supply and demand are combined here and the future of the ophthalmic optics industry is looked at. 


All focus topics 2024

Here you will find all the information you need about your stay in Munich and your visit to opti.  


Learn more

The product areas at opti 2024 ranged from lenses and frames to diagnostics. As an annual kick-off for the ophthalmic optics industry, opti showcases all trends and innovations from the ophthalmic optics sector as well as product premieres from international market leaders and start-ups alike.


The product areas at a glance

The WE ARE opti campaign is once again causing a stir: Six passionate personalities from the industry have lent us their faces for opti 2024/2025. WE ARE opti stands for community and cohesion - even away from the exhibition halls.

The faces 2024/2025

 Here you will find all the documents you need for your visit to the trade show.


To the downloads

Bright colours or rather muted? Striking patterns or more classic? The 2024 eyewear trends are a guide and inspiration. Discover trendy shapes and colours that flatter your face shape.

Get to know the trends

Please to watch this video.


Along with our partners, we are always working to make opti an unforgettable trade show.


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