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HIGHLIGHTS

These highlights offered visitors to opti 2025 a comprehensive overview of the latest developments and trends in the optics and design industry.

On 31 January 2025, the opti PARTY took place. It was an opportunity to celebrate with friends, industry colleagues and new customers.

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At the opti MYOPIA HUB, visitors had the opportunity to explore scientifically backed approaches and practical solutions for evidence-based myopia management. This dedicated area was created in collaboration with partners HOYA and EssilorLuxottica to showcase the latest advancements and innovations in this field.

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At opti 2025, start-ups from the framing sector presented their innovative ideas in the opti BOXES, specially designed stands for young companies. Read on to find out who received the prestigious opti BOX AWARD.

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The opti VISIONARY area offered insights into groundbreaking technologies and forward-looking developments in the non-frame sector. Here, visitors were able to experience revolutionary approaches that paved the way for the future of optics.

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The opti SUSTAINABILITY HUB, supported by FOCUS, was a central point of contact at opti 2025 for all topics related to sustainability in the ophthalmic optics industry. Visitors were able to find out about environmentally friendly materials, sustainable production processes and responsible design. Expert talks and discussions offered practical tips and suggestions for making the industry more environmentally friendly.

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At opti 2025, the TOMORROW VISION area offered exciting insights into the many possibilities of contact lenses. Visitors were able to experience first hand how innovations and modern technologies have revolutionised the way we wear contact lenses. The area showed how the optics industry is adapting to the needs of the next generation and setting new standards.

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The opti Café, supported by the German Central Association of Opticians (Zentralverband der Augenoptiker und Optometristen – ZVA), was the ideal meeting place for professional discussions and networking at opti 2025.

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At opti, Selin Olmsted guided visitors around the trade show and presented the most fashionable frames of 2026. Influencer Sarah Schleicher offered exclusive guided tours for the next generation.

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Radically innovative: the new hub presented itself as a platform with vision. Whether lectures, best-practice examples or pitches – the hub was full of future visions that inspired visitors.

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This hub was all about the next generation: speed dating with companies from the ophthalmic optics industry enabled internships or thesis placements. Panel discussions provided valuable tips.

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More visibility and more customers for your business: at the opti SOCIAL MEDIA CONSULTING SESSION, participants received tips from professionals on how to improve their social media presence and increase traffic.

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Further training opportunities in the optical industry and nine specialist academies and colleges: This is what awaited visitors at the opti CAMPUS.

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For people who care and glasses fans: opti CHARITY presented some fantastic charity projects that campaign for global optical care.

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opti is not only the leading trade show for the optics industry, it also always has a strong focus on frame design. Visitors were able to experience the new opti FRAME STAR AWARD, for example, as well as exciting contributions from Selin Olmsted and other experts, and extensive input from the design sector.

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The visitors had it in their hands: they were able to choose their favourite frame from numerous current collections and vote for their favourites on the spot using a QR code. The winner was announced live at the trade show.

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At opti 2025, visitors experienced the opti COUCH OF TRUTH for the very first time – a place where honest conversations and humorous moments added a little sweetness to the day. Find out who took a seat on the couch and which secrets the two hosts managed to tease out of their guests right here.

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