Whether trendy spots like the YES independent design area, the hot newcomers at opti BOXES or new products: opti 2019 showed the future of vision and the talents of tomorrow. Take a closer look!
opti presented a new format: the special opti SHOWCASE area provided a platform for a particular future-oriented topic - something specific so that the ideas can be implemented directly. The customer journey broke new ground with all stations where customers come into contact with you.
If you wanted to see what the designs of tomorrow look like, the opti BOXES were a must. Selected young designers and start-ups showed how to interpret the world of looking good (and seeing well) and how to put all this into practice.
At opti 2019 we brought together what has long belonged together: the two established formats YES! and !HOT were expanding - and were merging to form the new YES independent design area.
