All the collections are designed with a fashion-conscious customer in mind, with a high aesthetic sensibility, who looks for and recognises a luxury, refined product, but ready-to-wear. People who wants to shape their own personality through the glasses they wear.
Like a couturier when he designs and creates a tailor-made suit in his atelier, through all the creative process Alfred Kerbs shows originality and careful craftmanship in their designs, creating objects of seduction, small luxury items turning them into a bespoke piece of art.