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Friday, 10.01.2020

Marketing & Sales

Local SEO for Opticians: How to leave your competitors trailing on Google

In order to increase the visibility of own operations online for the customers, it needs local search engine optimization. The lecture gives practical tips that every optician can apply himself.

Speaker: Christoph Baum (expert in search engine optimisation, ZVA - German Association of Ophthalmic Opticians and Optometrists)

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Marketing & Sales

Local SEO for Opticians: How to leave your competitors trailing on Google

In order to increase the visibility of own operations online for the customers, it needs local search engine optimization. The lecture gives practical tips that every optician can apply himself.

Speaker: Christoph Baum (expert in search engine optimisation, ZVA - German Association of Ophthalmic Opticians and Optometrists)

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Young talent and succession

Succession completely different? - tradition vs. innovation

"How much innovation do I trust myself and how much is allowed?" Beatrice Rodenstock will discuss these and other questions about the decision to succeed with her guests of two generations.

 

Organizer: Municipal School of Ophthalmology Munich

Speaker: Ann-Isabel Mattern, Anna Knaus, Martin Schicker, Helmut & Georg Scheuerer, Moderation: Beatrice Rodenstock

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Young talent and succession

Succession completely different? - tradition vs. innovation

"How much innovation do I trust myself and how much is allowed?" Beatrice Rodenstock will discuss these and other questions about the decision to succeed with her guests of two generations.

 

Organizer: Municipal School of Ophthalmology Munich

Speaker: Ann-Isabel Mattern, Anna Knaus, Martin Schicker, Helmut & Georg Scheuerer, Moderation: Beatrice Rodenstock

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Market and customer

MDR - a big challenge: What else is left to do?

Frames, lenses and contact lenses are medical devices. After a three-year transition period, the complex requirements of the Medical Devices Regulation (MDR) must be met in about four months. This is a challenge that we all have to face, even if to varying degrees for Industry and ECP´s. What must be taken into account for a technical documentation according to MDR? What does the abbreviation UDI stand for? What else is left to do?

Speaker: Carsten Leutloff (Regulatory Affairs / Standardization, SPECTARIS German Industry Association for Optics, Photonics, Analytical and Medical Technology)

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Market and customer

MDR - a big challenge: What else is left to do?

Frames, lenses and contact lenses are medical devices. After a three-year transition period, the complex requirements of the Medical Devices Regulation (MDR) must be met in about four months. This is a challenge that we all have to face, even if to varying degrees for Industry and ECP´s. What must be taken into account for a technical documentation according to MDR? What does the abbreviation UDI stand for? What else is left to do?

Speaker: Carsten Leutloff (Regulatory Affairs / Standardization, SPECTARIS German Industry Association for Optics, Photonics, Analytical and Medical Technology)

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Market and customer

To whom do I entrust "my" customer data? - Disruptive developments in the optics industry

Prof. Dr. Anna Nagl's talk deals with disruptive developments. Different studies show that one third of optometrists would like to have their online activities managed by the optics industry. Using the example of starting a brick-and-mortar business and the collection of customer data by online suppliers and industry, she asks the crucial question for the long-term success of optometrists: What’s the sustainable business model for the independent optometrist?

Speaker: Prof. Dr. Anna Nagl (M.Sc. Vision Science and Business (Optometry), Dean of Studies Aalen University)

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Market and customer

To whom do I entrust "my" customer data? - Disruptive developments in the optics industry

Prof. Dr. Anna Nagl's talk deals with disruptive developments. Different studies show that one third of optometrists would like to have their online activities managed by the optics industry. Using the example of starting a brick-and-mortar business and the collection of customer data by online suppliers and industry, she asks the crucial question for the long-term success of optometrists: What’s the sustainable business model for the independent optometrist?

Speaker: Prof. Dr. Anna Nagl (M.Sc. Vision Science and Business (Optometry), Dean of Studies Aalen University)

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Young talent and succession

"The captive genie who wants out of the bootle …"

What is driving the creators of start-ups in the optometry? What visions do they have? What are their hurdles? Who are the supporters? And how did they manage to reach the goal successfully?

Speaker: Kilian Wagner (Viu), Michael Menig (Annu GmbH), Benedict Rodenstock (Astutia Ventures), Hülya Yig-Özgen (Brille auf Rädern), Moderator: Dr. Jürgen Bräunlein (Editor eyebizz)

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Young talent and succession

"The captive genie who wants out of the bootle …"

What is driving the creators of start-ups in the optometry? What visions do they have? What are their hurdles? Who are the supporters? And how did they manage to reach the goal successfully?

Speaker: Kilian Wagner (Viu), Michael Menig (Annu GmbH), Benedict Rodenstock (Astutia Ventures), Hülya Yig-Özgen (Brille auf Rädern), Moderator: Dr. Jürgen Bräunlein (Editor eyebizz)

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Market and customer

ZVA workshop talk: Welcome to the data economy!

Customer data is the raw material of our time. Unlike oil, however, their value does not increase by scarcity but by increase. Optometrists and industry discuss the economic potential.

 

Organizer: ZVA - German Association of Ophthalmic Opticians and Optometrists

Speaker: Christoph Hinnenberg (ZEISS Vision Care D/A/CH), Andreas Oehm (Oehm Optik), Martin Himmelsbach (IPRO), Moderator: Petra Seinsche (ZVA Department Head of Business Administration and Health Insurance)

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Market and customer

ZVA workshop talk: Welcome to the data economy!

Customer data is the raw material of our time. Unlike oil, however, their value does not increase by scarcity but by increase. Optometrists and industry discuss the economic potential.

 

Organizer: ZVA - German Association of Ophthalmic Opticians and Optometrists

Speaker: Christoph Hinnenberg (ZEISS Vision Care D/A/CH), Andreas Oehm (Oehm Optik), Martin Himmelsbach (IPRO), Moderator: Petra Seinsche (ZVA Department Head of Business Administration and Health Insurance)

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The science of the eye

Lecture series - SPECTARIS Contact Lenses Circle: "NOW. LENSES."- Our interactive workshop series for vocational schools: A trial lecture

Contact lenses are the ideal complement to glasses. They can become an important part of your own business model if the adjustment and follow-up process in your company is a highlight and runs positively. The SPECTARIS Contact Lenses Circle would like to teach vocational school students how to have fun adjusting and addressing contact lenses. In an entertaining interactive workshop. We're having a trial lecture. Interested vocational schools please contact Mr. Frankenstein, frankenstein@spectaris. de.

 

Organizer: SPECTARIS German Industry Association for Optics, Photonics, Analytical and Medical Technology

Speaker: Anja Clages (MPG&E), Samantha Samuel (CooperVision)

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The science of the eye

Lecture series - SPECTARIS Contact Lenses Circle: "NOW. LENSES."- Our interactive workshop series for vocational schools: A trial lecture

Contact lenses are the ideal complement to glasses. They can become an important part of your own business model if the adjustment and follow-up process in your company is a highlight and runs positively. The SPECTARIS Contact Lenses Circle would like to teach vocational school students how to have fun adjusting and addressing contact lenses. In an entertaining interactive workshop. We're having a trial lecture. Interested vocational schools please contact Mr. Frankenstein, frankenstein@spectaris. de.

 

Organizer: SPECTARIS German Industry Association for Optics, Photonics, Analytical and Medical Technology

Speaker: Anja Clages (MPG&E), Samantha Samuel (CooperVision)

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OPTIC 4.0

Artificial intelligence heralds a new era for optometrists: RetinaLyze® software provides evidence of abnormalities of retinal and optic nerve changes

How does RetinaLyze® work? What else if an eye-screen reports possible abnormalities? Dr. Andreas Frings (Univ.-Eye Clinic Dusseldorf) describes cases which were brought to him due to his role as back-up ophthalmologist at RetinaLyze. He also discusses the importance of artificial intelligence in ophthalmology.

 

Sponsored by RetinaLyze System (Switzerland) GmbH

Speaker: Dr. Andreas Frings (Ophthalmologist, RetinaLyze System (Switzerland) GmbH)

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OPTIC 4.0

Artificial intelligence heralds a new era for optometrists: RetinaLyze® software provides evidence of abnormalities of retinal and optic nerve changes

How does RetinaLyze® work? What else if an eye-screen reports possible abnormalities? Dr. Andreas Frings (Univ.-Eye Clinic Dusseldorf) describes cases which were brought to him due to his role as back-up ophthalmologist at RetinaLyze. He also discusses the importance of artificial intelligence in ophthalmology.

 

Sponsored by RetinaLyze System (Switzerland) GmbH

Speaker: Dr. Andreas Frings (Ophthalmologist, RetinaLyze System (Switzerland) GmbH)

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Market and customer

New model of eye health care

Telemedically networked, the Eye Care Center Eisenhüttenstadt and the concerted patient care under the direction of an optometrist is a blueprint for the ophthalmological prevention of the future.

Speaker: Peter Haubold-Kretschmer (Optometrist, Eye Care Center Eisenhüttenstadt)

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Market and customer

New model of eye health care

Telemedically networked, the Eye Care Center Eisenhüttenstadt and the concerted patient care under the direction of an optometrist is a blueprint for the ophthalmological prevention of the future.

Speaker: Peter Haubold-Kretschmer (Optometrist, Eye Care Center Eisenhüttenstadt)

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Marketing & Sales

If you think adventures are dangerous then try it with routine, it's deadly!

Speaker: Martin Groß (Mental and sales coach, Martin Groß Training Beratung Coaching)

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Marketing & Sales

If you think adventures are dangerous then try it with routine, it's deadly!

Speaker: Martin Groß (Mental and sales coach, Martin Groß Training Beratung Coaching)

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