opti SPHEARE 2027: Hear more. Grow more.

Discover the opportunities hearing care can create for optical businesses. Practical, profitable and ready to implement: at opti SPHEARE 2027.

opti SPHEARE: Where optical meets hearing care

Hearing care is no longer a sideshow.

The opti SPHEARE programme shows how an extra service can become an extra revenue stream. Straightforward, hands-on and without the runaround.

Only live at opti.

Call for Speakers

Do you work in the hearing care sector or in a multi-disciplinary practice? If so, why not share your experiences of the industry at opti SPHEARE?

YES, I want to be a speaker

Zwei Männer mit Kopfhörern testen ein stapelbares, zylindrisches Audiogerät auf einem Messestand; einer erklärt, der andere hört aufmerksam zu.

Inspiration sessions

Fresh perspectives, relevant market trends and practical ideas for growing a hearing care business.

Silbernes Hinter-dem-Ohr-Hörgerät mit silikonem Ohrpassstück auf Holzdisplay vor unscharfem Hintergrund

Best Practices

What works in successful optical and hearing care practices? What would they do differently today – and what can others learn from them?

Fünf Personen sitzen in einer Podiumsrunde auf einer Bühne vor einem leuchtenden, kreisförmigen Bildschirm mit blauem Licht; im Vordergrund sind Zuschauer verschwommen zu sehen.

Panels

How do you get started? What does it cost? What does it deliver? And what would successful optical and hearing care practices do differently today?

Hosted by Michael Luikenga

Hearing care expert Michael Luikenga knows the industry inside out – from combined optical and hearing care practices to manufacturers. He hosts the opti SPHEARE programme.

Rednerin mit Brille und rotem Samtblazer hält ein Mikrofon und spricht vor Publikum; im Hintergrund ist eine Präsentationsfolie auf einem Bildschirm zu sehen.

Call for Speakers: Take to the opti SPHEARE stage.

Enough with the whispers. Do you work in hearing care or a combined optical and hearing care practice – and have a story worth sharing? Then take to the opti SPHEARE stage. We’re looking for real projects, honest experiences and lessons that help others move forward. What worked, what took an unexpected turn – and what would you do better today?

Interested? Drop us a line at opti@ghm.de

Frequently asked questions & answers

Who would benefit from visiting opti SPHEARE?

Opticians considering hearing care as an additional line of business, existing mixed-practice businesses, and anyone wishing to assess market potential and profitability. No prior knowledge of hearing care is required.

Is a visit to opti SPHEARE included in the opti ticket?

Yes. opti SPHEARE is part of the opti programme; with a valid trade fair ticket, you have access to keynote talks, best practice sessions and panel discussions.

How does the opti SPHEARE differ from the other specialist presentations at opti?

It is specifically focused on the intersection of optometry and hearing care and demonstrates in a practical way how an additional service can be developed into a separate business area.

Further highlights of opti 2027

Guided Eyewear Trend Tours with Selin Olmsted

Trend tour at opti: Secure your place now for guided tours with Selin Olmsted! Discover the latest eyewear trends, innovative collections and exclusive insights – registration required.

To the guided tours

opti NEW SELECTION &
opti NEW SELECTION AWARD

Design, taken further.

With opti NEW SELECTION, opti 2027 puts young independent frame brands in the spotlight: curated, distinctive, relevant.
What used to be opti BOX is now opti NEW SELECTION. And the opti BOX AWARD becomes the opti NEW SELECTION AWARD.
For labels with opti-tude. For frames with attitude. For design that takes the next step.

This way.

opti NEW SELECTION: Hall C2
opti NEW SELECTION AWARD ceremony: opti DESIGN STAGE, Hall C1

Find out more

opti CHARITY

opti CHARITY focusses on impressive projects that put their heart and soul into improving optical care worldwide - committed, sustainable and with a real impact.

Hall C3

Find out more

Discover our opti CAMPUS

Get to know the specialist academies and universities in advance, which offer a wide range of programmes for pupils and interested parties.

More about the opti Campus

Fairground Munich
29.01. - 31.01.2027
Opening times
Friday to Saturday
10.00 a.m. - 7.00 p.m.
Sunday
10.00 a.m. - 5.00 p.m.
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