Freshly discovered. Carefully selected. Distinctive in design.
opti BOX becomes opti NEW SELECTION
With opti NEW SELECTION, opti puts emerging independent brands from the eyewear frames segment in focus – new to the market, distinctive and relevant.
The format consistently develops the former opti BOX further: clearer in name, stronger in ambition and closer to what this area is all about. This is where labels with attitude, distinctive design signatures and frames with character meet the market of tomorrow.
opti NEW SELECTION AWARD 2027
Selection with distinction.
opti BOX AWARD becomes opti NEW SELECTION AWARD. The award goes to the label that most convinces the opti audience: through design, concept, attitude and market relevance. Turning visibility into a statement – for the industry, for retailers and for the next generation of independent eyewear labels.
And the 2026 winner was … Manti Manti
Manti Manti is a new independent eyewear brand for children. The idea: to bring together good design, smart function, sustainability and brand experience in such a way that children do not simply have to wear their glasses – they actually enjoy wearing them. Light. Flexible. Comfortable. And with a clear commitment to child-friendly design.