Hear. There’s more in it.
Hearing care is closer to your business than you think. At opti SPHEARE, discover how optical practices can turn it into new opportunities, new customers and new revenue.
opti NEXT GENERATION HUB
An (almost) all encompassing programme for the industry’s next generation: speed dating, panel talks where there's no chit-chat, meet & greets with industry leaders, becoming self-employed for beginners and – if you so wish – a professional application photo.
Where? In Hall C3!
DESIGN & opti FRAME STAR AWARD
Fashion meets vision: opti is the hotspot for everyone who doesn't follow trends, but rather sets them. Discover international eyewear highlights – from purist elegance to bold statements. If you want to know what's hot tomorrow, you'll find it here.
Here, on the opti DESIGN STAGE, opti visitors also could view all the frames nominated for the opti FRAME STAR AWARD and vote for their favourite. The winner has now been announced – click here.
Design at opti: Hall C1 + C2
opti FRAME STAR ceremony on the opti DESIGN STAGE in Hall C1
Guided Eyewear Trend Tours with Selin Olmsted
Trend tour at opti: Secure your place now for guided tours with Selin Olmsted! Discover the latest eyewear trends, innovative collections and exclusive insights – registration required.
opti NEW SELECTION & opti NEW SELECTION AWARD
Design, taken further.
With opti NEW SELECTION, opti 2027 puts young independent frame brands in the spotlight: curated, distinctive, relevant.
What used to be opti BOX is now opti NEW SELECTION. And the opti BOX AWARD becomes the opti NEW SELECTION AWARD.
For labels with opti-tude. For frames with attitude. For design that takes the next step.
This way.
opti NEW SELECTION: Hall C2
opti NEW SELECTION AWARD ceremony: opti DESIGN STAGE, Hall C1
opti VISIONARY & opti VISIONARY AWARD
In this start-up area in Hall C3, young companies are showcasing their ideas relating to artificial intelligence, telemedicine and diagnostic solutions.
In the meantime, the winner of the opti VISIONARY AWARD has been announced. Please click below for more information.
opti VISIONARY: Hall C3
opti VISIONARY AWARD ceremony: opti DESIGN STAGE in Hall C1
opti FUTURE VISION HUB
Groundbreaking and forward-looking: the new hub presented itself as a platform with a clear perspective. Whether specialist presentations or best practice examples– visitors were treated to inspiring insights into the future of the industry.
Hall C4
opti PARTY
Day one done. Time for the opti PARTY. Meet new people, hit the dance floor or simply switch off with good music.
Your opti SELFIE – appoint yourself opti AMBASSADOR
Anyone can take a selfie – at opti, you can now become your very own opti AMBASSADOR. Same look, same feel, same fun as the faces for this opti. Where? In Hall C3.281. How? Just drop by – an opti hostess will be happy to assist you. Have fun & happy posting!
Hall C3.281
opti ROLLING TRUTH
Get to know opti and its visitors from a completely different perspective: with opti ROLLING TRUTH.
Season 2 starting at opti 2026
Hall C3
opti CHARITY
opti CHARITY focusses on impressive projects that put their heart and soul into improving optical care worldwide - committed, sustainable and with a real impact.
Hall C3
Discover opti 2026
Highlights, programme, community and more - opti offers you three days of innovation, exchange and an enthusiastic atmosphere.
Discover our opti CAMPUS
Get to know the specialist academies and universities in advance, which offer a wide range of programmes for pupils and interested parties.