The publisher of "FOCUS" on Digital Optometry

Portrait of Joerg Spangemacher
Jörg Spangemacher: Expert and publisher of the magazine "FOCUS" in interview

Interview with Jörg Spangemacher

Mr Spangemacher, what does Digital Optometry mean to you?

Jörg Spangemacher: Digital optometry: It means higher precision in all the work and production steps for the benefit of end users. And it is in all processes involved in the measurement and manufacturing of contact and ophthalmic lenses as well as frames. The entire process is digital, from 3D comfort refraction to the frame integration.

The advantages are self-evident: more accurate results, an optimized adjustment period and much higher wearing comfort.

In addition, the data acquisition provides new opportunities for the imaging documentation, customer communication, customer care, advertising and product demonstration.

Why does Digital Optometry have such market relevance?

The modern world is making it more and more necessary to make fast and safe decisions, and our visual system therefore has to be at its best. Whether working for road transport or at a computer, the more precise your glasses or contact lenses are, the more relaxed will your work day be.

Focusing a womans green eye
Our fast everyday life changes the behavior of our eyes

"The will to greater precision"

What does this mean for the optician?
If the average optician wishes to prevail when competing with online sales channels, he/she has to keep up with the current state of technology.

This of course requires an additional financial commitment. Much more important however is an emotional commitment. Medium-sized businesses must recognize the relationships in the digital world and come up with measures to make certain areas of their work more efficient and precise.

One thing is clear: Analogously manufactured single vision glasses can be offered online at prices which the local optician cannot keep up with.

Optician at work
"The optical industry has replaced almost every piece of its machinery"

"A revolution in production"

To what extent is digitization reflected in the product portfolio and the equipment?

After about 400 years, the turn of the millennium saw a revolution in the production of progressive lenses. Thanks to the Freeform Technology and the integrated digital machine control, it is now possible to produce individualized glasses for everyone.

In recent years, the optical industry has replaced almost every piece of its machinery. It is now up to the opticians to catch up and complete the digital cycle for the benefit of their customers. This means extending or adapting their offer to 3D refraction, digital measurements and corresponding order forms.

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"A new level of quality standards"

What future opportunities and challenges do you see for opticians and optometrists?

The message is clear: Analogue production is no unique selling point to compete on the market.

Up until some years ago, only analogue measurement devices and machines existed. Opticians had to use this equipment to come up with the highest possible precision levels for glasses and contact lenses.

The digitisation of all manufacturing processes now allows for much higher quality standards. This secures the future of the stationary retailer, the craftsman and the optometrist.

Watch the full interview on YouTube!

The publisher of "FOCUS" on Digital Optometry

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