What does the optician specialist of the future have to look like to satisfy the demanding customers of tomorrow? These questions will be answered at the new FUTURESHOP at opti in hall B4: In three rooms on an area of 120m², we will provide you with an overview of the opportunities digitalisation has in store for you. Welcome to the future!

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Here, you can read two selected statements on the FUTURESHOP by Marc Heikaus of Heikaus Concept GmbH, responsible for the FUTURESHOP's interior design, and Bettina Reiter, the project manager of opti.

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The future is digital! OPTIC 4.0 - Digital Solutions allows opti to broaden the theme of digitalization in the optics sector and present smart innovations and solutions for digitized business.

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How will the optician specialist shop look like in the future? Take a look at opti's FUTURESHOP!

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Students of Aalen University offered guided tours of the FUTURESHOP. Now they would like to know how you liked it. Please take a few minutes and participate at their survey. Thank you!

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THE BRAINS BEHIND IT

The FUTURESHOP was developed in cooperation with numerous experts from the field:

  • Opticians
  • Exhibitors from the ophthalmic industry
  • Experts from the Central Association of Opticians and Optometrists (ZVA)
  • Experts from Aalen University

The equipment in the FUTURESHOPS comes from exhibitors such as:

 The interior design was planned by:

  • Heikaus Concept GmbH
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