For the second time in a row, the opti SHOWCASE presented itself as a platform with high practical relevance.
Here, trade visitors got ideas and specific tips to help them develop their company. The opti SHOWCASE 2020 revolved around a particularly exciting and incredibly important topic: company positioning.
You have any questions?
How does company positioning succeed?
opti SHOWCASE 2020 highlights revealed topic and picks up questions of practical relevance:
What makes me special?
Which strengths can I impress my customers with?
How can I align my business "look & feel" wiht my positioning?
We have the answers!
200 m2 special area
With best practice examples and interactive elements experts showed you how to:
In 2020 opticians received intensive advice on their market positioning at the opti SHOWCASE. With the help of virtual reality, they were able to find out which type of optician best suits them: Traditionalist, Fashionista or Medical Chief.
The traditional optician has existed for several generations. The personality of the customer, a detailed advice (including refraction) and the craftsmanship are in the focus. There is no "one size fits all" mentality. He makes use of a broad marketing mix.
In 2019, opti presented a new format for the first time: the special opti SHOWCASE area. It started of with the particular future-oriented topic "Customer Journey".