opti SHOWCASE 2019: CUSTOMER JOURNEY
In 2019, opti will present a new format for the first time: the special opti SHOWCASE area will provide a platform for a particular future-oriented topic – something specific so that the ideas can be implemented directly.
The customer journey will break new ground with all stations ("touchpoints") where customers come into contact with you.
- Hall C4
- 200 m2 special area
- Experts, best practice examples, interactive elements
Learn how to perfectly steer the "shopping journey", in the specialist optician store as well as before and after the actual purchase.
And for questions? That’s where opti SHOWCASE masters come in: there's an expert for every subject, ready to chat and answer your questions.
On this page, we will give you an overview of opti SHOWCASE – Customer Journey.
For more detailed information, we recommend the press release on the subject.
Touchpoints of the customer journey: