!HOT AREA - HOME OF OPTIC TALENTS

Very young centerpiece for Independent Labels: The !HOT area. On about 1,800 square meters independent and fashion labels, from A-players over hip high potentials through to rookies will be found there. All the frames displayed there stand for handcraft, a philosophical mix of form, style and function, as well as a tangible designer to represent the product with his name.

Please find all exhibitors of !HOT area at a glance!

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