THE HIGHLIGHTS OF opti

Whether trendy spots like the YES independent design area, the hot newcomers at opti BOXES or new products: opti 2019 showed the future of vision and the talents of tomorrow. Take a closer look!

opti presented a new format: the special opti SHOWCASE area provided a platform for a particular future-oriented topic - something specific so that the ideas can be implemented directly. The customer journey broke new ground with all stations where customers come into contact with you.

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If you wanted to see what the designs of tomorrow look like, the opti BOXES were a must. Selected young designers and start-ups showed how to interpret the world of looking good (and seeing well) and how to put all this into practice.

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At opti 2019 we brought together what has long belonged together: the two established formats YES! and !HOT were expanding - and were merging to form the new YES independent design area.

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opti is now on Instagram - check it out!

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