ABOUT opti

Every year in January, experts and creatives in the optics industry display their newest products at the Fairground Munich. As an international trade show for optics and design, opti represents the whole visual-optical spectrum, from frames to lenses, contact lenses, low vision, shop fittings, and technical equipment. At the same time, opti offers a platform for product premieres for both international market leaders and start-ups alike.

opti presented a new format: the special opti SHOWCASE area provided a platform for a particular future-oriented topic - something specific so that the ideas can be implemented directly. The customer journey broke new ground with all stations where customers come into contact with you.

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At opti 2019 we brought together what has long belonged together: the two established formats YES! and !HOT were expanding - and were merging to form the new YES independent design area.

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In 2019 opti once again expanded its network by influencers of the fashion and eyewear industry. At the BLOGGER SPECTACLE, the bloggers selected the "top seven" of frame innovations and the coveted BLOGGER SPECTACLE award was also awarded.

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Here you find traffic information, plans and logos.

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opti is now on Instagram - check it out!

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Whether trendy spots like the YES independent design area, the hot newcomers at opti BOXES or new products: opti 2019 showed the future of vision!

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The future is digital! OPTIC 4.0 - Digital Solutions allowed opti to broaden the theme of digitalization in the optics sector and presented smart innovations and solutions for digitized business.

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opti presented great charity projects - one we show you right here!

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