Selected, never generic
Showcase your brand in a curated setting alongside outstanding independent labels.
opti FINE EYEWEAR. Make way for something exceptional.
Not every brand belongs here. Only the right ones. opti FINE EYEWEAR is the new curated area within the independent section at opti 2027 – created for high-end brands defined by uncompromising quality, distinctive design and exceptional material concepts. And for collections that offer a discerning trade audience more than the next trend: character, substance and a story that stays with them.
Your advantages
The right eyes on you
Meet a trade audience with an eye for design, quality and strong brands.
Make your mark
Put your brand centre stage where exceptional materials, precision craftsmanship and distinctive design truly count.
Your stand? Sorted.
Our purpose-designed stand package keeps planning simple – and gives your brand a polished, cohesive presence.
Values with impact
Show what your brand stands for: transparent origins, responsible production and quality made to last.
Is your brand right for opti FINE EYEWEAR?
opti FINE EYEWEAR is selective by design. What matters is the complete picture: quality, conviction and a distinctive design signature. Here is what we look for:
- craftsmanship at the highest level and an uncompromising commitment to quality,
- exceptional materials – premium, unexpected or reimagined,
- distinctive design with an unmistakable brand DNA,
- genuine craftsmanship and production that is entirely or partly handmade,
- production in your own manufacturing facility, locally or within Europe – where it forms part of the brand concept,
- sustainability with substance: products made to last, responsibly sourced materials or shorter production routes.
Good to know: A single tick in the right box will not open the door. What counts is whether your brand’s overall profile fits the curated vision of opti FINE EYEWEAR.
Your stand. All sorted.
Make a premium impression without starting your stand design from scratch: the opti FINE EYEWEAR stand package gives your brand the perfect setting. Thoughtfully designed, high-quality and cohesive – with plenty of freedom for your signature style and collection to remain unmistakably yours.
opti FINE EYEWEAR stand package
Space: 14 m²
The stand package includes: Floor space, stand construction including furniture and graphics, lighting, technical services, cleaning, your digital presence as well as a central bar as an additional networking point. We take charge of the entire organization.
Your brand has what it takes? Show us.
Your route to opti FINE EYEWEAR starts in the GHM Portal. Register for opti 2027, select opti FINE EYEWEAR and show us what sets your brand apart: your collection, design, materials, craftsmanship, production and approach to sustainability. Images and supporting information complete the picture. You can select your preferred stand package as part of the same process. The opti team will then take a close look – and get back to you personally.
Prices, services, terms: the GHM Portal has everything you need to apply.
You’d like to know more about opti FINE EYEWEAR?
Please contact directly Lidia Ricco, Exhibition Manager Sales - DESIGN, Halls C1-C2: