Discover
Technology companies meet business owners, managing directors, buying groups, retail chains, distributors and decision-makers in the optical industry who are responsible for product launches, partnerships and investments.
Innovation is good. Market Access is better.
opti SMART TECH is the meeting place at opti 2027 for companies developing technologies applicable in the fields of Smart Eyewear, Wearables, Hearables, Connected Technology and digital solutions for optics and hearing care sectors.
opti SMART TECH puts new technologies into the hands of the professionals who turn innovation into real-world applications: opticians and hearing care professionals.
Opticians and hearing care professionals are the ones who bring these new technologies to people:
- Explained: Expert advice makes technology easy to understand.
- Experienced: Personal demonstrations and individual fitting make technology tangible – and convincing.
- Trusted: Proximity, trust and longstanding customer relationships make market entry easier.
Curious? Tech companies looking to find out more about opti SMART TECH can get in touch directly:
One Market. Three Opportunities.
Experience
Direct exchange delivers first-hand insights into market potential, areas of application, price acceptance and customer needs in optics and hearing care.
Connect
Contacts with distribution partners, early customers and strategic partners in optics and hearing care open up new sales channels, collaborations and market-ready solutions.
Technologies that shape the market
At opti SMART TECH, companies showcase technologies for the digital future of the optical and hearing care sectors.
The focus is on Smart Eyewear, Smart Glasses, Wearables, Hearables and Connected Technology along the customer journey.
This makes innovation visible where it meets users, distribution partners and real business models.
More than a Stand. An established Network.
opti SMART TECH creates a dedicated stage for companies developing technologies with potential applications useful in optics and hearing care. Five formats deliver product experience, visibility and relevant business contacts.
Test Station
Trade visitors test products and applications directly on site – providing immediate feedback on features, usability and market potential.
Speed Dating
Short, focused conversations connect tech companies with potential customers, partners and industry decision-makers.
Guided Tours
Curated tours take trade visitors straight to Smart Eyewear, Wearables, Hearables and Connected Technology.
Meeting Rooms
Private spaces provide room for in-depth conversations, presentations and targeted business development.
SMART TECH Hub
Talks, product presentations, best-practice sessions from specialist businesses and industry insights put technologies, companies and new application areas in the spotlight.
Ready for Market?
More information on taking part in opti SMART TECH is available in our English-language brochure.
Frequently asked questions & answers
Opticians and hearing care professionals who want not only to keep an eye on new technologies, but also to understand and contextualise them: Which solutions have genuine market potential? What can be usefully integrated into day-to-day business operations? And where are new business opportunities emerging? No prior knowledge is required.
Yes. opti SMART TECH is part of the opti programme. With a valid trade fair ticket, visitors have access to keynote talks, best practice sessions and panel discussions.
opti SMART TECH specifically focuses on the intersection of optical technology, hearing care and new technologies. The emphasis is not on theory, but on the question of how innovations can be integrated into existing business models in a meaningful, practical and economically relevant way.
No. The content is designed so that even visitors without a technical background can find their way around – from initial insights to specific ideas for applications.
The focus is on technologies that have the potential to transform the optical and hearing care sectors – from digital applications and smart processes to new approaches to consultation, fitting and business models.
Because technological developments are increasingly influencing how customers are advised, fitted and supported. opti SMART TECH helps you assess at an early stage what will become relevant – and what suits your own business.