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Be part of it!
Get your tickets now

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GHM Gesellschaft für Handwerksmessen mbH
Paul-Wassermann-Str. 5
81829 Munich
kontakt@ghm.de
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DIGITAL VISITOR REGISTRATION AT THE TRADE FAIR STAND - LEAD-TRACKING FOR SUCCESS!

LEAD-TRACKING allows you to identify interested visitors with a simple scan. Find out here how you can benefit from the advantages. Digital lead capture has been proven to contribute to trade fair success.

YOUR BENEFITS AT A GLANCE:

  • Record the data of your stand visitors quickly and easily using the GHM LEADS app.
  • Don't waste time on formalities! Start valuable customer discussions immediately.
  • Standardize the data of all sales employees.
  • Avoid time-consuming typing of data and thus speed up post-trade fair processing.
  • Benefit from the fast statistical processing and use of visitor data.
  • Save valuable time and use recorded data digitally immediately.
  • Easily import collected contacts into your CRM system via CSV file.
  • Increase the chances of successful orders with timely follow-ups by processing visitor data immediately.
  • Use various statistics and report functions and thus track your trade fair success during the event.

TO THE APP:

TO THE LEADS PORTAL:

leads.ghm.de

To personalize their tickets, visitors enter their personal data and then receive tickets with QR codes.

1. Scan the personalized barcode on the visitor ticket

2. Complete the data with your notes and individual questions to the visitor

3. All data captured through lead tracking is available in real-time in your dashboard...

4. ...the data you enter can be edited individually...

5. ...and can be exported any time

HOW DOES LEAD-TRACKING WORK?

To use lead-tracking, you need an administrator account and at least one user account.

With the administrator account, you can configure individual customer inquiries and set up and manage user licenses in the administrator portal at leads.ghm.de. To record visitor data at the stand, you need one user account per employee and a suitable device (smartphone or tablet with iOS or Android) on site on which the GHM LEADS app is installed.

HOW DO I BOOK LEAD-TRACKING?

Lead-tracking is booked via the lead tracking package, which already includes an admin licence and a user licence. Additional user licences can be created directly in the admin portal. The activated user licences are billed at the end of the event.

Admin Manual
User Manual
What is possible with an administrator portal?
  • Registration on the GHM LEADS admin portal
  • Easy creation and distribution of user accounts for the stand staff for the GHM LEADS app
  • General configuration of the GHM LEADS app
  • Definition of visitor interests to be queried for the GHM LEADS app
  • Upload and management of documents for automatic sending to recorded leads
  • Live monitoring of lead-tracking activities via the admin dashboard
  • 3 months of download availability of all leads and data recorded by the stand staff
What is possible with a user account?
  • Logging in to the GHM LEADS app
  • Scanning visitor tickets with automatic query of the data provided by the visitor during registration
  • Adding contact details
  • Querying visitor interests
  • Entering text notes
  • Sending documents directly from the GHM LEADS app to contacts
LEAD-TRACKING PACKAGE

The LEAD-TRACKING package offers you a combination of the two individual licenses. The package contains all the functions from the admin license as well as a user license for successful visitor tracking. Book the LEAD-TRACKING package to get started easily:

  • One admin and one user license included
  • The package contains everything you need to capture leads directly at your stand with one device
  • You can use the package to test LEAD-TRACKING
  • You can book as many additional admin licenses and user licenses as you like at a later date

The package costs:
435€

Book now
USER LICENSE

You want to have several employees scanned on site or you want to work with different devices. Then you need additional user licenses.

Each additional user license costs:
149€*

* Additional users can only be created in the admin portal. The user licences are invoiced after the end of the event; only licences that have been in use are invoiced. When booking the LEAD-TRACKING PACKAGE, 30 users are preset. If you require additional users, these can be activated on request via the support team at support@leads.ghm.de.

WHICH VISITOR DATA IS AVAILABLE TO YOU?

You receive a real-time overview of the recorded contacts via the admin portal at leads.ghm.de. You can analyze the data in the dashboard according to your criteria and download it for further processing.

The following visitor data is available to you:

  • Personal data: title, salutation, first name and last name
  • Company data: company
  • Contact details: email
  • Address data: zip code, city and country
  • Interests: answers to your individual exhibitor survey
  • Allocation: which lead was recorded with which user account

SERVICE AND SUPPORT

The lead tracking service and support is available to you by e-mail support@leads.ghm.de, by telephone (+49 89 189 149 560) and in person during the trade fair at the exhibitor help desk in the entrance area.

FAQS

How do I get the login details for my admin account?

We will send the log-in details for your GHM LEADS admin account via email to your lead-tracking contact.

Can I order additional user licenses later?

If you subsequently require additional user licenses, contact support.

The lead tracking service and support is available by email, telephone (+49 89 189 149 560)

Where can I find the GHM LEADS admin portal?

At leads.ghm.de you can make all settings with your GHM LEADS admin account.

There you can log in with the access data sent to you and create users. You can also upload documents to send to the leads, define the categories that can be assigned to the lead and carry out various evaluations and downloads of the recorded data.

 

Where can I find the GHM LEADS app?

You can download the “GHM LEADS” app for IOS or Android from the respective app store at any time.

IOS

Android

Please make sure that you have the latest version of the app installed before the event.

Where can I book the package?

You can book the lead-tracking package in our exhibitor portal.

Please follow this Link to the exhibitor portal of the respective event.

Where do I get instructions on how to set up as an admin?

Instructions for configuring your individual customer queries and for setting up and managing user licences via your admin account can be found here.

Instructions on how to set up as a user on your mobile before the fair can be found here.

Which devices do I need?

You only need your own company devices: smartphone or tablet for the GHM LEADS app and notebook for working with the admin portal.

Please ensure on the IT side that you can install the GHM LEADS app on your company devices

When will I receive the invoice?

You will be invoiced for the lead-tracking service with the final invoice after the trade show.

 

How does data protection work?

Data protection for visitors is governed by our privacy policy. You can find it under the following link.

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