Mad in Italy

Mad in Italy embodies over a decade of Italian craftsmanship blended with a distinctively creative spirit. As an independent design brand, we are dedicated to exceptional quality, lightness, and color. Our touch of “madness”—deeply rooted in Italian DNA—ignites our creativity, adding unexpected details without ever being extravagant. This mindset flows into every frame we produce, where colors, shapes, and experimental ideas come together in a one-of-a-kind product. The core of our collection lies in the masterful use of two materials: titanium and acetate. Each element is crafted with innovative techniques, giving the frames a unique and unmistakable character.  

The new Bricola Venezia line captures the enchanting atmosphere of Venice after dusk. Each frame, crafted from high-quality acetate, reflects the city’s mysterious beauty through a palette of blacks, browns, and dark havana tones. Every detail pays homage to Venice: the temple tip bears a delicate footprint of the city map, while each frame is accompanied by a special city guide, inviting customers to discover the hidden, unconventional corners of Venice—those secret places where its timeless charm truly lives.