Space, brand, experience — how to strengthen your in-store presence

At concept-s, we create holistic, functional and brand-focused retail concepts that deliver real impact — clear in design, modular in structure and precisely aligned with your objectives. This way, we develop spaces that increase footfall, extend dwell time and set you apart from the competition in a sustainable way.


OPTIKMEISTEREI – MODERN SHOP DESIGN WITH PERSONALITY

With its new location in Geisenfeld, Optikmeisterei presents a contemporary store concept that blends personality with clean, modern design — planned and realised in collaboration with concept-s.
Across 120 m², a central display unit brings structure, consultation zones and strong product presentation together. Natural woods, delicate metal frames and textile accents create a warm, contemporary atmosphere. A table football feature in the sales area adds a playful, likeable touch.

>> Find out more & watch the video now!

5 UNBEATABLE REASONS FOR A SUCCESSFUL FUTURE
 
A well-designed store concept is far more than just an attractive backdrop for your products – it’s a strategic tool for customer retention, brand building, and increasing sales.  Especially in today’s brick-and-mortar retail landscape, the overall experience matters more than ever: customers want to feel at ease, be inspired, and sense your brand values throughout the space.

	1. PULL IN MORE SHOPPERS   Attractive design – Loyal customers A custom-designed shop interior is far more than decoration – it creates atmosphere, guides customers purposefully, and fosters emotional connection.  When people feel comfortable, they stay longer, return more often, and are more likely to recommend your business. In this way, your retail space becomes an experience – and a powerful driver of long-term business success.   More information >>
	2. EXTEND CUSTOMER STAY The longer they stay, the more they spend Through thoughtful planning of your retail space and the use of attractive display systems, we create an environment where your customers enjoy spending more time – and that has a direct, positive impact on your sales.   More information >>
	3. ATTRACT & RETAIN CUSTOMERS   Modern design – Earn trust A modern store layout not only attracts new customers, but also strengthens your relationship with existing ones.  With innovative and functional design solutions, you build trust and send a clear signal of quality.   More information >>
	4. STRENGTHEN UNIQUENESS & BRAND IMAGE   Show your brand – Stand out A unique store concept clearly sets you apart from the competition and strengthens your market position.  Bespoke designs bring your brand to life and highlight your distinct identity.   More information >>
	5. STAND OUT FROM COMPETITION   Strong concept – Clear future Stand out with a store concept that combines functionality with strong visual impact – developed in close collaboration with us.  This way, you secure relevance and future readiness in a dynamic market environment.   More information >>