opti team 2023


Danke! Thank you! Grazie! Merci! Gracias! Teşekkür ederiz! Bedankt! 谢谢!

The opti 2023 team says thank you to all exhibitors and visitors and is looking forward to opti 2024 in January in Munich!

Save the date:
12. - 14.01.2024

Welcome back, opti! We take you on a tour through the exhibition halls! We show you which eyewear trends captured the hearts of all eyewear enthusiasts.


LARS Brillen scored with 3D printed frames that focus not only on timelessness but also sustainability.

The target group is people for whom consuming is more than a quick satisfaction and who value quality over quantity.

Every LARS frame is made 100 percent in Switzerland. By the time it reaches the customer, it has travelled an average of only 300 km.


They convince in sporty athleisure style, with transparent light plays, exciting colour gradients or embossed metal surfaces.

We show you which eyewear trends will conquer the market and the hearts of all eyewear wearers in 2023.


Three days opti, three days live, three days highlights. Here comes the clip of opti 2023!


In terms of content, the focus in 2023 will be on two major themes: sustainability and myopia management. Spectacle lenses that not only help to control myopia, but even slow down progressive short-sightedness, will be presented at the trade show in May 2022. The optics industry is also  increasingly paying attention to its CO2 footprint, and to ensuring that raw materials and precursor products are transported short distances.



„We traveled to opti to learn: we wanted to present our collection and get feedback on our patented hinge and our models. The fact that we received so much wonderful feedback on our collection over the three days, had many interesting conversations with potential customers, were able to discuss technical issues with other product designers and exchange ideas about the latest technologies – and even got to travel back to Bern with the opti BOX Award in our pocket, exceeds all our expectations!“

Silvia Nadenbousch and Simon Krähenbühl, Co-Founder LARS Brillen

„opti 2023 showed that opticians and optometrists want this trade show in Munich at exactly that time of the year. The order volume for us was very good and thus the trade fair has proven to be an optimal start to the year. The decisive factor for us in this positive assessment is the crowd of opticians, making the journey to Munich in large numbers.“

Werner Paletschek, Managing Director of OWP Brillen GmbH

„The sales per person that our sales force was able to achieve at opti 2023 is very satisfactory. Thanks to our adapted stand concept, we managed to optimally absorb the visitor frequency in Munich. ESCHENBACH's participation at opti 2023 was thus a success!“

Karsten Möhrer, Eyewear Sales Director at Eschenbach Optik

„Viva opti! The curiosity of many visitors and the returned longing for networking have prevailed. We are all returning home now in great spirits with some interesting novelties, trends, lectures, encounters, and a few pleasing orders in our luggage. We are looking forward to an intensive dialogue with each other in the upcoming months; we all feel a strong commitment to opti.“

Mirjam Rösch, Chair Consumer Optics, SPECTARIS

„opti 2023? Fantastic! Awesome! The trade fair was outstandingly successful for us. As Hecht Kontaktlinsen, we agreed from the start that we would like to be present again in January. Whether customers, industry partners, universities, or new market players – opti is the optimal and most important platform for us to maintain personal contacts. We are even more pleased that the response was so phenomenal!“

Mario Rehnert, Head of Marketing at Hecht Kontaktlinsen GmbH

„opti has been very positive for Sea2see. German opticians understand the sustainable path Sea2see started six years ago and thanks to them we are generating a change in this industry. More than 1,000 of them already promote our value in Germany. I am pleased to be a reference sustainable brand today in the market and looking forward to inspiring more. Congrats on the great initiative of creating a sustainable hub, that's how positive impact is generated.“

François van den Abeele, Founder & CEO Sea2see Eyewear

Following the opti FORUM XT sustainability webinar in spring 2022, the participants from the ophthalmic optics industry agreed that they wanted to communicate and bundle the meaningful activities of everyone in the industry in order to activate as many followers as possible. The Sustainability Interest Group was born and has met regularly online and at opti.

One of its current goals is to save plastic in ophthalmic optics or at least making it recyclable. This is a very ambitious project, which can be clearly illustrated by the topics of "support glasses" and "contact lens blisters". This requires the commitment of the entire industry. And so the survey of the Sustainability Interest Group not only contains questions for opticians, but also for manufacturers of spectacle frames and contact lenses. The results provide information for the next steps and will be processed by Sustainability Interest Group for the industry.


You would like to become an exhibitor at opti and have questions?

The opti team will be happy to help you!


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