Get an impression of the trend potential of opti and its unique flair. Watch podcasts and videos on the opti YouTube channel!

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01.02.2017

closing report of opti 2017

OPTIC 4.0, presentation of the first Blogger Spectacle Award to a newcomer, and the special area Vintage Passion in Hall C1 – opti 2017 offered its 27,500 national and international trade visitors and 557 exhibitors from 35 countries many new facets. In return, opti received top reviews from 95% of surveyed visitors – an evaluation that was reflected in the relaxed and happy atmosphere in the four trade show halls. The exhibitors benefited from this very positive atmosphere. According to first projections – which do not include the trade show’s follow-up business – the trade show visitors...

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14.11.2016

1:0 for good vision in school sport

In the US, every 13 minutes a child is injured in the eye when doing sports. This translates into more than 200,000 injuries each year . In Germany, around 512,000 sporting accidents occur each year , some three percent of them attributable to eye injuries. Sport spectacles for children offer sufficient protection of the child's eyes against injuries. Opticians visiting the stands of such designers as adidas Sport eyewear, bollé, Breitfeld & Schliekert GmbH, Julbo, pricon GmbH, Swiss Eye International GmbH or Sziols Optic Fashion GmbH will find a plethora of novelties. What should we look out...

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07.11.2016

BLOGGER SPECTACLE celebrates its premiere

Bloggers are opinion formers. They offer instant and authentic lifestyle information to their fan communities. In 2017, opti exhibitors will be able to profit from that for the first time. Ten companies have the opportunity to present their frames to fashion and eyewear bloggers at the fair – during the BLOGGER SPECTACLE on 28th January 2017. Furthermore, an international blogger jury will select the ‘Blogbuster 2017’. This newcomer prize will go to one of the 16 opti boxes.

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25.10.2016

The Vintage Fascination

“Vintage Passion” – this is the name of the new opti area. In hall C1 (!HOT area) you can find classics in the spotlight which transmit a certain zeitgeist since originals are still in high demand. The annual reunion of collectors from Europe, admirers, opticians and designers is accompanied by the daily talks at the opti forum, such as the daily vintage-summit or the daily “design icon meets design rookie” talk. But what does vintage actually mean? Which effects does this trend have on opticians and the industry? And why does retro make people happy? A design expert, a social psychologist...

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