What does the optician specialist of the future have to look like to satisfy the demanding customers of tomorrow? These questions will be answered at the new FUTURESHOP at opti 2018 in hall B4: In three rooms on an area of 120m², we will provide you with an overview of the opportunities digitalisation has in store for you. Welcome to the future!


Here, you can read two selected statements on the FUTURESHOP by Marc Heikaus of Heikaus Concept GmbH, responsible for the FUTURESHOP's interior design, and Bettina Reiter, the project manager of opti.



The FUTURESHOP was developed in cooperation with numerous experts from the field:

  • Opticians
  • Exhibitors from the ophthalmic industry
  • Experts from the Central Association of Opticians and Optometrists (ZVA)
  • Experts from Aalen University

The equipment in the FUTURESHOPS comes from exhibitors such as:

  • Fitting Box
  • FUNK international GmbH
  • Hoya Lens Deutschland GmbH
  • OCULUS Optikgeräte GmbH
  • Carl Zeiss Vision GmbH

 The interior design was planned by:

  • Heikaus Concept GmbH


Students of Aalen University will offer guided tours, illustrate the special features of the FUTURESHOPS, explain the new technology, and present the devices.

  • Every 30 mins
  • In German and English
  • No advance registration necessary

The future is digital! OPTIC 4.0 - Digital Solutions allows opti 2018 to broaden the theme of digitalization in the optics sector and present smart innovations and solutions for digitized business.


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