!HOT AREA - HOME OF OPTIC TALENTS

Very young centerpiece for Independent Labels: The !HOT area. On about 1,800 square meters independent and fashion labels, from A-players over hip high potentials through to rookies could be found there. Again in 2017 all the frames displayed there stood for handcraft, a philosophical mix of form, style and function, as well as a tangible designer to represent the product with his name.

Bye-bye mainstream, hello opti boxes! If you wanted to see what the designs of tomorrow look like, the opti boxes could not be missed. Selected young designers and start-ups showed how to interpret the world of looking good (and seeing well) and how to put all this into practice.

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Please find all exhibitors of !HOT area at a glance!

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WALK OF FRAME

Again in 2017 the Walk of Frame served as a link between the !HOT area and the long-time big names of hall C1 such as Safilo, Marchon, EBM or the Michael Pachleitner Group. The centrepiece is a long table that invites visitors to exchange ideas.

In the !HOT area classics celebrated their comeback at "Vintage Passion". It was the meeting point for collectors, fans and buyers of Browline, Cateye or Panto glasses.

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!HOT BAR

As every year, right in the centre of the !HOT area one could meet the creative people of the business, experience the creativity and passion of the industry through the exchange with colleagues, networking with new contacts or having a short break.

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